It is more difficult to read onscreen than it is to read on paper. Also, attention spans are far shorter online. You only have a few seconds to grab your visitor’s attention. Make it easy for them to get the information they need as quickly as possible.
We have created a series of videos on how to write for the web. One of the central principles in using simple and clear language with lots of markers (such as headers) to guide the reader.
- Keep paragraphs short
- Keep sentences short
- Use action words (not passive voice)
- No jargon
Write for scannability
- Use an inverted pyramid style – present the most important information first
- Only one idea per paragraph
- Use headers and subheaders
- Use bulleted lists